Black Friday Campaign 2024 x citizenM

Concept development, art direction, photography, videography, multi-channel assets design

CHALLENGE
Yet another Black Friday sale when Black Friday is not so cool anymore and everyone is already super-tired? Yawn…

SOLUTION
Indeed, try not to yawn.
The central theme of the campaign was to emphasize rest and relaxation, offering a moment of respite for our guests in the midst of the Black Friday frenzy. We created a series of engaging assets that served as teaser, launch, and 'last chance' messages, effectively guiding our audience through each phase of the campaign. The campaign was strategically rolled out across social media, newsletters, and paid display advertising, maximizing reach and impact and achieving nearly €6 million in direct booking revenue.