Citizens of Rome

Creative production

CHALLENGE
When citizenM opens a hotel in a new city, they love to connect with the locals and learn all the ins and outs of the area. From fashion lovers to musicians, drag queens, foodies, and well-known tour guides, how do you portray them in an engaging way?

SOLUTION
citizenM embraces the unique stories and perspectives each city has to offer, and creates a series of short movies out of it. You won’t be disappointed, if you need a guide, this is a great place to start from.