While managing content strategy and leading creative production at citizenM hotels, I have built my role as a Lead Photographer and Art Director within the marketing and brand team on a strong foundation of design research and creative direction.
Over the past few years, I played a key role in shaping citizenM’s most successful campaigns to date. From initial planning, to concept development and execution as a designer and photographer, I applied a rich tapestry of creative skills to elevate the brand narrative and engage with its audience.
In 2016, with Maria Ghetti, I founded Defrost Studio, a creative studio based in Amsterdam focusing on socially engaged creative projects and digital solutions for our clients.