While managing content strategy and leading creative production at citizenM hotels, I have built my role as an Art Director and Visual Designer within the marketing and brand team on a strong foundation of design research and creative direction.
Over the past few years, I played a key role in shaping citizenM’s most successful campaigns to date. From initial planning, to concept development and execution as a designer and photographer, I applied a rich tapestry of creative skills to elevate the brand narrative and engage with its audience.
With over five years of experience in digital product management, visual design and web development, I’ve worked with clients of all sizes—from small-medium companies to multinational corporations and NGOs. One of the partnerships I’m most proud of is with New Standard Studio, a Certified B Corp in Berlin dedicated to sustainable design.
In 2016, with Maria Ghetti, I founded Defrost Studio, a creative studio based in Amsterdam focusing on socially engaged creative projects and digital solutions for our clients.