Steering digital innovation at citizenM hotels and KesselsKramer, my role as a Visual Designer within the marketing and brand team is built on a strong foundation of design research and art direction. With a long-standing expertise in crafting online campaigns and user-centric digital projects, I ensure a seamless blend of functionality and aesthetics that resonates with high-end client needs.
Over the past year, I played a key role in shaping citizenM’s most successful campaigns to date. From initial concept development to execution as a designer and photographer, I applied a rich tapestry of creative skills to elevate the brand narrative.
Beyond production, my work extended to translating these campaigns into omni-channel experiences, ensuring strategic adaptation across digital, print, social media, and in-hotel activations. By crafting a diverse range of assets, I helped maintain a cohesive and compelling brand presence across all customer touchpoints.
With over five years of experience in digital product management, web development, and design, I’ve worked with clients of all sizes—from local art galleries to NGOs and global companies. One of the partnerships I’m most proud of is with New Standard Studio, a Certified B Corp in Berlin dedicated to sustainable design.
In 2016, with Maria Ghetti, I founded Defrost Studio, a creative studio based in Amsterdam focusing on socially engaged projects.
Over the past year, I played a key role in shaping citizenM’s most successful campaigns to date. From initial concept development to execution as a designer and photographer, I applied a rich tapestry of creative skills to elevate the brand narrative.
Beyond production, my work extended to translating these campaigns into omni-channel experiences, ensuring strategic adaptation across digital, print, social media, and in-hotel activations. By crafting a diverse range of assets, I helped maintain a cohesive and compelling brand presence across all customer touchpoints.
With over five years of experience in digital product management, web development, and design, I’ve worked with clients of all sizes—from local art galleries to NGOs and global companies. One of the partnerships I’m most proud of is with New Standard Studio, a Certified B Corp in Berlin dedicated to sustainable design.
In 2016, with Maria Ghetti, I founded Defrost Studio, a creative studio based in Amsterdam focusing on socially engaged projects.