Sleep Like A Champion Video Campaign x citizenM

Art direction, movie direction

CHALLENGE
How do you tie a global summer sale campaign about sleep and a whitepaper about the importance of sleep?

SOLUTION
A short movie that show how you prepare for the most important sport of your day. Sleep. Whether you're a do-it-all traveler, a business jet-setter, or a carefree roamer, citizenM gives you the chance to sleep like a champion. Ready to unlock your top travel performance?