Art direction / A02

citizenM web

Client: citizenM
Year: 2022–2025
Type: Campaign pages, interactive
Role: Campaign Lead / Senior Designer
Site: citizenm.com ↗

Landing pages, quizzes and booking flows for citizenM’s seasonal campaigns, designed and built to carry each campaign from social into a booking.

“Sleep like a champion” landing page: pillows floating on lilac

“Sleep like a champion” page open on a laptop lying in bed

“Ready, set, sleep” sale page: a woman asleep on a stack of pillows on a blue court

“Ready, set, sleep” booking module

“Hello business traveller” page with a list of sleep tips

“Do-it-all traveller” carousel of floating figures

“Do-it-all traveller” page on a laptop

Quiz page asking about neurodivergent traits, over a sculpted brain

Quiz page: “What’s your ideal wake-up time?”

Two women waking up in white bedding, “wake up” button

Results page: two women stretching awake in bed

Rome sale page: a giant hand over a rooftop terrace