Yet another Black Friday sale when Black Friday is not so cool anymore and everyone is already super-tired? Yawn…
How do you sell all citizenM hotel properties during what’s being called “the summer of sports”? Easy in Paris, during the Olympics, but what about the remaining 19 cities with a citizenM presence?
How do you tie a global summer sale campaign about sleep and a whitepaper about the importance of sleep?
When citizenM opens a hotel in a new city, they love to connect with the locals and learn all the ins and outs of the area. From fashion lovers to musicians, drag queens, foodies, and well-known tour guides, how do you portray them in an engaging way?
Spring Sale this year was all about breakfast. For the first time citizenM wanted to test a free-breakfast driven campaign.